非物质文化遗产是全世界的财富，需要社会各界的力量参与 到非遗的保护与发展工作中来。旅游开发凭借其独特的市场和经济发 展优势，成为当前非遗保护的重要途径，非遗产业化也成为一个无法 避免的趋势。本文选取四川道明竹编非物质文化遗产旅游开发作为研 究对象，通过分析非遗竹编在旅游开发语境下的稳定与衍变，探索传 统非遗在现代社会的生存模式。

Intangible cultural heritage is the wealth of the world, which needs the strength of all sectors of society to participate in the protection and development of intangible cultural heritage. With its unique market and economic development advantages, tourism development has become an important way of intangible cultural heritage protection, and intangible heritage industrialization has become an inevitable trend. This paper selects the tourism development of Sichuan Daoming bamboo weaving intangible cultural heritage as the research object, and explores the survival mode of traditional intangible cultural heritage in modern society by analyzing the stability and evolution of bamboo weaving in the context of tourism development.