本文以传播游戏理论为视角，深入探讨了网络微短剧在当代文化语境中的兴起、发展、面临的挑战及未来对策。文章首先概述了研究背景和意义，指出随着新媒体的普及和互联网的迅猛发展，网络微短剧作为一种新兴的文化产品形式，在传播娱乐文化、满足受众碎片化阅读需求方面扮演了重要角色。然而，在其快速发展的同时，也面临着内容同质化、文化内涵缺失等问题。

文章从传播游戏理论的角度出发，分析了网络微短剧在叙事策略、受众需求、传播环境等方面的特点。研究发现，网络微短剧通过泛娱乐化的叙事策略、满足受众自我取悦的需求以及利用丰富的传播环境，成功地吸引了大量观众，并在短时间内取得了显著的市场效益。然而，过度追求“传播快乐”导致的内容浅显和文化内涵缺失，以及受众过度沉浸式狂欢带来的负面影响，也制约了其进一步发展。

针对这些问题，文章提出了减少“狂欢式”亚文化拼贴、加强文化内涵、重视游戏规则等对策，旨在推动网络微短剧行业向更高质量、更健康的方向发展。同时，文章还探讨了网络微短剧发展的现实影响，包括个体化节点的多样化链接和文化鸿沟的缩小等方面，展现了网络微短剧在当代社会文化传播中的重要作用。

This paper explores the rise, development, challenges, and future strategies of online micro-dramas in the contemporary cultural context from the perspective of the play theory of communication. It first outlines the research background and significance, indicating that with the popularity of new media and the rapid development of the internet, online micro-dramas, as an emerging form of cultural product, play a significant role in disseminating entertainment culture and meeting the fragmented reading needs of audiences. However, alongside its rapid growth, it also faces challenges such as content homogenization and lack of cultural significance.

The paper analyzes the characteristics of online micro-dramas in narrative strategies, audience demands, and communication environment from the perspective of communication game theory. It finds that online micro-dramas attract a large audience and achieve significant market benefits in a short period by employing a narrative strategy characterized by pan-entertainment, meeting audiences' self-pleasing needs, and utilizing diverse communication environments. However, the pursuit of "spreading joy" leads to shallow content and lack of cultural significance, and the negative impact of excessive immersive revelry on the audience also hampers its further development.

To address these issues, the paper proposes countermeasures such as reducing "orgiastic" subcultural pastiches, strengthening cultural significance, and emphasizing game rules, aiming to promote the development of online micro-dramas towards higher quality and healthier directions. Furthermore, the paper explores the real-life impacts of the development of online micro-dramas, including the diversification of individualized nodes and the narrowing of cultural divides, demonstrating the significant role of online micro-dramas in contemporary cultural communication.