With the increasingly frequent international exchanges, the demand for foreign language education in China is increasing, and the external environment of the industry in which A Company is engaged is constantly changing dramatically. Foreign language training in the new environment and background, the teenagers increasing competition of A company and incline to A climax, especially in the present face environment and the change of the industry, foreign language training, A company in the total number of students basic without too big change, rate decreased obviously, the old student attrition rate has increased, the old students total proportion decreased obviously, In the face of the rapidly changing environment, Company A failed to retain the old students efficiently. From the perspective of management and service, there are problems in A certain link. How company A can improve the service quality efficiently and at low cost, effectively improve the satisfaction of parents, and then enhance the transfer value is the key to improve the competitive advantage of the organization.

The problem of this study is: based on the analysis of the traditional influencing factors of customer satisfaction on the weight performance of educational institutions, to find a driving model for company A to improve the current situation of satisfaction, and put forward an effective practical scheme for company A to improve the satisfaction of parents, so as to help company A gain greater competitive advantage.

Taking A company as an object for research, combining with the analysis of industry and market environment, A company based on customer satisfaction model, through the interview method for in-house departments middle managers and the main external customers to conduct interviews and the results summary, A questionnaire survey was conducted at the same time, the parents satisfaction questionnaire data were collected for analysis,.Thus, the main reasons affecting the satisfaction of A company's parents are concluded. Finally, according to the research results, improvement plans and suggestions are provided for the future development of company A. At the same time, it is hoped that the results can provide an important reference for A company to establish a parent satisfaction model in the future.

Through the investigation of parent satisfaction in company A, it is found that there are some problems in company environment, product configuration, teaching quality and service quality in Company A, which affect the parent satisfaction of company A. This paper draws the following conclusions by studying the parent satisfaction of company A

Learning environment is the external condition for students to choose training companies, and it is also an important condition for training companies to win the first source of students. High quality products are the strongest competitiveness of any company, and only with high quality products or services can customers be satisfied. The pricing of courses is generally consistent with the objective price of the industry, and we must not raise prices or reduce prices rashly. The era of focusing only on product quality and not on service is outdated. Shaping a good corporate brand image is a top priority, which is also the basic premise for the further development of brand strategy.