随着淄博、哈尔滨等城市在互联网平台上成为全民热议的话题，文化旅游行业在新媒体语境下的创新发展迎来全新阶段。在文旅内容的发展历程中，短视频以其大众性和直观性成为重要的传播工具和平台，并在互联网文化的影响下产生了许多网红作品、网红事件和网红城市。在网红文化背景下，文旅短视频蓬勃发展，延伸出许多创作路径和创作现象。其中一个引人注目的新现象是传统城市宣传片中常被遮蔽的个体身体得以显现，大量网红文旅短视频是以人物身体而非景观纪录为主要内容，或加强了对人物身体的展现和对受众身体体验的重视。身体在文旅短视频的创作和传播中起到了怎样作用的问题，反映了文旅事业在互联网时代如何融入短视频等新媒介平台和文化，并做出了怎样的探索和调适，为文旅内容在新时代完成高质量发展转型指出了发展方向，具有重要的现实意义。由此，本文通过文本分析和半结构化访谈相结合的方法对文旅短视频内容的创作传播进行分析梳理，对三类主要的网红文旅短视频中的身体传播现象进行解读。研究发现，以人物为展示主体的文旅短视频中身体可以作为一种具有丰富的可塑含义的表意符号，通过本体隐喻的方式将文旅内涵凝结起来，政务传播借助人格化运营和身体出镜提高传播效率，本质上是因为对人际传播的模拟。与灌输式的讲述不同，以城市风景和旅行感受为主题的网红自媒体内容是一种迎合消费者需求的内容产品，用户以直观具象的方式对文旅短视频内容进行感知，充分调动情感和经验的作用，通过技术具身和虚拟在场来理解城市文化，在主体性得到肯定的前提下完成意义传播。与此同时，在用户参与下文旅短视频塑造的城市空间媒介形象更加深入而丰满，以日常可见之物塑造城市意象，以个体具身实践推动城市形象影像碎片的扩充和读写。文旅短视频中的身体传播促进了文旅内容在互联网语境下的转型和发展，并且使其在网红文化的逻辑当中提升影响力。想要在当下的传播环境中寻找更符合用户需求的发展路径，创作者就需要充分重视文旅短视频中身体传播的机制和作用，从规范身体符号使用、重视个体情感经验、促进线上线下联动和优化内容创作生态等方面助力文旅短视频等文化旅游相关内容的长效发展。

As metropolises such as Zibo and Harbin kindle widespread discussion on Internet platforms, the industry of cultural tourism ushers in a fresh chapter of innovative growth in the milieu of new media. In the evolution of cultural tourism content, short films, due to their accessibility and visual appeal, have become integral conduits and platforms for dissemination, yielding a myriad of viral phenomena, incidents, and trending cities under the influence of Internet culture. Amidst the backdrop of this pervasive Web-based fame, a proliferation of cultural tourism short clips has paved the way for an abundance of creative pathways and expressions. A striking novel trend is the visibility of individuals' bodies, traditionally obscured in conventional city promotional clips.A substantial segment of these viral cultural tourism videos pivots on capturing the physical human experience rather than simply documenting landmarks, often accentuating the portrayal of bodies and prioritizing audience engagement through corporeal sensations. The role occupied by the physical form throughout the creation and dissemination of cultural tourism short clips mirrors the integration of this sector within new media platforms and cultures in the Internet age, indicating the explorations and adaptations made accordingly. It delineates the progressive trajectory towards a transformative, high-quality development of cultural tourism content in the contemporary epoch, carrying profound pragmatic significance.As such, this document employs a synergy between textual analysis and semi-structured interviews as a methodology to analyze and differentiate the creative production and dispersion process of cultural tourism short clips, interpreting the phenomenon of corporeal communication within three central categories of viral cultural tourism short clips.The investigation ascertains that the opulent and manifold meanings ascribed to the physical body within cultural tourism short films, where it constitutes the main subject of display, become a communicative symbol, which through ontological metaphors, crystallize the essence of cultural tourism. Moreover, governmental communication leverages personalized operations and bodily representation to enhance the efficiency of its propagation—primarily a simulation of interpersonal communication. These modes deviate from traditional didactic narratives; viral self-media content focusing on cityscapes and travel experiences is tailored to consumer demand as a content offering.Users engage with cultural tourism short clips in an overtly tangible manner, comprehensively activating their emotions and experiences. Consequentially, they grasp the essence of urban culture and facilitate meaningful broadcast by embodying technology and asserting virtual presence, given their validated subjectivity. Simultaneously, the mediated representation of spatial city locales shaped by these short clips under user engagement attains a more profound and comprehensive quality. Everyday artifacts are utilized to sculpt city imagery, and individual embodied practices drive the recreation and interpretation of metropolitan image fragments.The transmission of physical representation in cultural tourism short clips facilitates the transition and advancement of said content within the context of Internet parlance, significantly enhancing its influence within the framework of viral web culture. Should creators seek pathways for development better aligned with user requirements in the current communication environment, they must give due credit to the mechanics and impact of corporeal communication in these clips. By regulating the use of bodily symbols, focusing on individual emotional experiences, fostering online and offline synergies, and optimizing the ecosystem for content creation, they can propel a sustainable growth scheme for cultural tourism content pertinent to short clips.