中文题名: | 游戏行业经营业绩影响因素的研究 |
姓名: | |
保密级别: | 公开 |
论文语种: | chi |
学科代码: | 120203K |
学科专业: | |
学生类型: | 学士 |
学位: | 管理学学士 |
学位年度: | 2023 |
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学院: | |
第一导师姓名: | |
第一导师单位: | |
提交日期: | 2023-06-04 |
答辩日期: | 2023-05-07 |
外文题名: | A Study on the Factors Influencing the Business Performance of the Game Industry |
中文关键词: | |
外文关键词: | Game industry ; operating performance ; factor analysis ; multiple linear regression |
中文摘要: |
近年来,随着游戏的进入门槛逐渐降低,游戏类型逐渐从电脑端转换到了移动端,游戏用户大大增加,游戏行业的前景一片光明。本文旨在研究游戏行业经营业绩影响因素,对这一风头正劲的产业的发展和预测提供合理建议。本文以申银万国行业分类2021修订版传媒中的游戏行业82家企业的2021年末数据为样本,采用因子分析法对表现企业经营业绩的盈利能力,偿债能力,发展能力,经营能力四个维度进行降维,得到一个综合指标,并从研发投入率、高管持股比例、公司规模、企业年龄四个方面对于经营业绩的影响进行多元线性回归分析。结果表明,高管持股比例和研发投入率在短期内对经营业绩的影响并不显著,企业年龄对经营业绩有负向影响,公司规模对经营业绩有正向影响。 |
外文摘要: |
In recent years, with the strengthening of the regulatory system of the online game industry, the promotion of industrial incentive policies, and the upgrading of the game industry structure, the future development prospects of the online game industry are very promising. The purpose of this article is to study the factors that affect the operating performance of the gaming industry and provide reasonable suggestions for the development and prediction of this booming industry. This article uses the 2021 year-end data of 32 companies in the gaming industry in the 2021 revised version of the Shenyin Wanguo Industry Classification media industry as a sample, and uses factor analysis to reduce the four dimensions of profitability, debt paying ability, development ability, and operating ability that represent the business performance of the company. A comprehensive indicator is obtained, which is based on the R&D investment rate, executive shareholding ratio, company size Multiple linear regression analysis was conducted on the impact of four aspects of enterprise age on business performance. The results show that the influence of executive shareholding ratio and R&D investment rate on business performance is not significant in the short term, while the age of the company has a negative impact on business performance, while the size of the company has a positive impact on business performance. |
参考文献总数: | 8 |
馆藏号: | 本120203K/23016Z |
开放日期: | 2024-06-05 |