出版是传播科学、文化、信息，进行思想交流的一种社会活动。出版关乎大众所思所想，传承知识、促进认知、分享传播人类智慧，在社会发展中发挥着重要作用。媒介是承载传递知识的载体，媒介发展历史进程中，从广播电视到移动互联网，新媒体的概念伴随媒介技术更迭不断变革，物质性与数字性之间，新媒介催生新的文化艺术形式。置身大众媒介迁徙与不同历史场景之下，出版也在知识大众化传播中不断用新媒介思维更新内容呈现方式融合创新。基于此，报告由以下三部分展开讨论：

研究方向一，基于历史发展脉络关注媒体变迁视野下出版与知识大众化流变。首先通过个案研究聚焦1920年代报刊出版印刷技术与大众通俗教育，围绕当时作为新媒体的无线电广播与新兴艺术形式广播剧的声音景观，观察近代启蒙与科学传播语境下民众的媒介感知与听觉认知的觉醒，再次具体关注媒介变迁视野下大众文学、科学普及读本、广播话剧等通俗文化传播与大众文化空间建构问题。

研究方向二，关注互联网时代泛知识类内容兴起背景下，社交媒体平台上的图书出版传播与知识大众化问题。当前社会越来越多个体具备内在的学习需求，知识获取与抵达受众的过程中力的关系已不再是单向的启蒙路径。基于此，该部分首先梳理国内社交媒体平台图书出版内容传播现状，对比国内外社交媒体短视频平台图书内容对出版行业影响，为助推出版高质量创新发展提供进一步探索与思考。其次，基于社交媒体网络视频与网生纪录片典型案例，分析其对出版文化传播力的影响。再次，基于网络电商平台图书直播带货具体案例分析出版融合创新发展趋势与机遇，并反思新媒体时代阅读外延拓展情境中个体深度学习与内化外部信息的实况。

研究方向三，关注智能媒体时代亲近大众的科普出版与科学传播。互联网科学传播是亲近大众的科学传播方式，时代对面向大众知识传播与科学普及提出新要求，少儿与青少年群体由于未成年人认知发展特点对图书产品产生更高的阅读黏性。因此，本研究选择关注智媒时代面向少儿群体的科学知识普及传播中科普图书如何融合创新。通过聚焦“大科普”理念与全媒体思维引领下的科普创作、阅读、传播生态建设全流程，探索科普出版的创新实践路径。

Publishing is a social activity that spreads science, culture, and information, promotes the exchange of ideas, and plays an important role in social development by focusing on what the public thinks and wants, passing on knowledge, promoting cognition, and sharing human wisdom. The media is the carrier that transmits knowledge. Over the past century, the concept of new media has constantly changed with the evolution of media technology, from radio broadcasting to mobile internet. In the migration of mass media and different historical contexts, publishing updates its content presentation methods and integrates innovation with new media thinking in the popularization of knowledge dissemination.This topic consists of three parts:

Research direction one focuses on the evolution of publishing and the popularization of knowledge under the perspective of media changes in the past century. The research focuses on popular education through newspapers and printing technology in recent times and pays attention to the construction of popular cultural space through popular science fiction and other popular literature under the perspective of media changes.

Research direction two focuses on the dissemination of publishing content and the popularization of knowledge through social media platforms in the internet age. Firstly, the current situation of publishing content dissemination on social media platforms in China is analyzed and compared to the impact of book content on the publishing industry on domestic and foreign short video platforms. This provides insights and ideas for the innovative development of high-quality publishing. Secondly, the influence of network videos on the dissemination of publishing culture is analyzed through specific case studies. Based on the specific case of live broadcast e-commerce platforms and book live streaming sales, the trend and opportunities for the integration and innovation of publishing are analyzed.

Research direction three focuses on the "big science popularization" concept and the popularization and dissemination of scientific knowledge for children in the era of new media. The era has new requirements for knowledge dissemination and scientific popularization for children. The research focuses on the entire process of children's scientific popularization creation, reading, and dissemination ecology built on the "big science popularization" concept and whole-media thinking, and explores innovative practice paths for children's scientific popularization publishing in the future.