随着Web3.0时代和体验经济时代的到来，博物馆的数字化形式不断演变，数字化程度日益增高，观众参观博物馆的落点已不再是简单的知识灌输，而是多维度的综合体验。而增强现实技术（以下简称AR技术）作为一种新的数字手段，可以将虚拟内容叠加在真实场景中、补充和增强现实空间，AR技术被引入博物馆为观众提供了更沉浸式的文化体验。北京民俗文化作为重要的文化遗产，面临着传承和保护的挑战，而博物馆是发掘、保护和展示民俗文化的重要场所，肩负着向大众科普和传承民俗文化的重要任务。因此，本文将文化体验设计和体验式学习理论引入博物馆民俗文化的数字化设计研究中，结合AR技术，以中小学生为主要调研对象，探究北京地区博物馆北京民俗文化传承与创新的新路径，提出北京地区博物馆民俗文化AR体验设计要素和设计框架。本文首先梳理了民俗文化相关定义、概念，将北京民俗文化从物质民俗、精神行为民俗和民间工艺三方面进行归纳介绍，总结出北京民俗文化阶级和民族多元性、满足生活目的的实用性、向往美好生活的吉祥内涵的三个特征，并分析博物馆民俗文化的展陈形式，实地调研北京地区博物馆北京民俗展陈和数字化现状，找出亟待解决的问题。其次，引入了文化体验设计理论和体验式学习理论，梳理了博物馆民俗文化AR体验设计研究思路以探究民俗文化符号、文化及体验层次类型之间的相互对应关系，并提出了民俗文化体验设计研究模型。本研究的重点在于第五章节，该章节从博物馆民俗文化和博物馆观众二者角度出发，提取五种体验类型下的民俗文化AR体验设计要素，并围绕模型中五个核心体验类型通过案例分析、用户访谈及用户行为观察等方法归纳提炼出符合AR技术体验特点的16个北京民俗文化体验设计要素——多感官要素、主次得当的文字信息要素、符合时代审美特征的设计元素、文物的原真性、交互性、易用性、容错性、社交性、共情内容、自主性、参与创作、嵌入生活场景、动态化、知识连续性、契合时代、个性化。最后，以首都博物馆民俗展览的“春厅”为案例进行了设计实践，为我国博物馆民俗展览的讲解AR产品的创新开发提供参考。

With the advent of the Web 3.0 era and the era of experience economy, the digital form of museums continues to evolve, and the degree of digitalization is increasing day by day. The purpose of visitors to visit museums is no longer simple knowledge infusion, but a multi-dimensional comprehensive experience. As a new digital means, augmented reality technology (hereinafter referred to as AR technology) can superimpose virtual content on real scenes to supplement and enhance the real space. The introduction of AR technology into museums provides audiences with a more immersive cultural experience. As an important cultural heritage, Beijing folk culture faces the challenge of inheritance and protection. Museums are important places to discover, protect and display folk culture, and shoulder the important task of popularizing science and inheriting folk culture to the public. Therefore, this article introduces cultural experience design and experiential learning theory into the digital design research of museum folk culture, combines AR technology, and takes primary and secondary school students as the main research objects to explore new paths for the inheritance and innovation of Beijing folk culture in museums in Beijing, and proposes that Beijing Regional museum folk culture AR experience design elements and design framework.This article first sorts out the relevant definitions and concepts of folk culture, summarizes and introduces Beijing folk culture from three aspects: material folk customs, spiritual behavioral folk customs and folk crafts, and summarizes the class and ethnic diversity of Beijing folk culture, its practicality to meet life purposes, Three characteristics of the auspicious connotation of yearning for a better life. Analyze the exhibition form of folk culture in museums, and conduct on-site research on the current status and problems of Beijing folk culture exhibition and digitization in Beijing area museums. The cultural experience design theory and experiential learning theory were introduced, the research ideas of museum folk culture AR experience design were sorted out, the mutual correspondence between folk culture symbols, culture and experience level types was explored, and a folk culture experience design research model was proposed.From the perspectives of museum folk culture and museum audiences, the folk culture AR experience design elements under five experience types are extracted. Focusing on the five core experience types in the model, we summarize and refine them through case analysis, user interviews, user behavior observation and other methods. 16 Beijing folk culture experience design elements that conform to the characteristics of AR technology experience - multi-sensory elements, appropriately prioritized text information elements, design elements that conform to the aesthetic characteristics of the times, authenticity of cultural relics, interactivity, ease of use, and error tolerance , sociability, empathetic content, autonomy, participation in creation, embedded in life scenes, dynamic, knowledge continuity, in line with the times, and personalized design. Finally, the design practice was carried out using the "Spring" of the Folklore Exhibition of the Capital Museum as a case to provide a reference for the innovative development of AR products for explaining the folklore exhibition of Chinese museums.