随着国际化社交媒介平台的崛起，中国文化的传播主体也逐渐呈现出多 元化的趋势。例如在媒介平台 YouTube 中，已经涌现出诸多旅居中国、用外 来者的背景和视角传播中国文化的外国博主。本研究以 YouTube 平台为例， 检索外国用户发表的中国文化相关内容，综合考虑账号运营情况，选择了三位 旅居中国、将中国文化作为其栏目主要内容的外国博主作为案例。结合内容分 析和语料库话语分析的方法，从跨文化传播的视角切入，分析视频的内容特征 和文本内涵。分析发现，几位外国博主在视频发布策略、主题选择、表现形式 和话语特征等方面虽然略有不同，但整体上呈现出寻求文化共性、强调真实记 录等特征。同时结合对受众反馈的话语分析和部分数据的统计，分析外国博主 的视频传播效果可以发现，外国博主的跨文化传播内容具有一定影响力，能够 在一定程度上回应海外受众对当下真实的中国面貌和中国文化的关注，有助 于海外受众更加全面地形成对中国现代文化的认识。本研究通过以上分析，总 结外国博主在跨文化传播中的经验，发掘平民化视角下“他塑”的中国文化形 象，为海外社交媒体上中国文化的宣传策略提供参考。

With the rise of international social media platforms, the subjects of Chinese culture have gradually diversified. For example, on YouTube, many foreign vloggers live in China and use the background and perspective of outsiders to spread Chinese culture. Taking YouTube as an example, this study retrieves content related to Chinese culture published by foreign users and selects three foreign vloggers who live in China and use the introduction of Chinese culture as the main content of their columns as case studies, taking into account the operation of their accounts. Combining content analysis and corpus discourse analysis, the videos' content features and textual connotations are analysed from the perspective of cross-cultural communication. The analysis reveals that although there are slight differences in the posting strategies, thematic choices, presentation forms and discourse characteristics of the videos, the foreign vloggers on the whole show characteristics such as seeking cultural commonalities and emphasising authentic documentation. Combining the discourse analysis of audience feedback and the statistics of some of the data, the analysis of foreign vloggers’ video communication effects reveals that the cross- cultural communication content of foreign vloggers has a certain degree of influence and can respond to overseas audiences' concerns about the real face of China and Chinese culture at present to a certain extent, helping overseas audiences to form a more comprehensive understanding of modern Chinese culture. Through the above analysis, this study summarises the experiences of foreign vloggers in cross-cultural communication, explores the image of Chinese culture from a civilian perspective, and provides a reference for the promotion strategy of Chinese culture on overseas social media.