由于网络的迅猛发展与普及，各式各样的网络行为不断上演，变成夺人眼球的热门网络事件，聚焦着受众的目光，甚至演变成了一种社会文化的现象，塑造并影响着人们的日常生活。《忐忑》一曲，在2010年空降到人们的生活中，被人们广为传唱并称其为“神曲”。自此“神曲”这一词汇开始出现在社会生活的各个角落。随着2020年央视春晚一首《野狼disco》的改编版登上荧屏，“神曲”现象已然被越来越多的受众、网络渠道关注。在国内外“神曲”的频繁轰炸下，这种“神曲”现象已从流行歌曲的异质类型逐渐演变成为一种全民参与的网络传播现象和流行文化现象，影响力火速遍及全球，受众广泛。作为当今中国社会文化、媒体环境和受众心理多元化互动的产物，“神曲”现象的传播和人气具有极其重要的时代意义和研究价值，值得关注。特别是，所谓的“神曲”背后的神秘“耳朵虫”效应是大部分观众脑海中的致盲区域。“耳朵虫”这一定义是从单词“Ohrwurm”（德语）翻译形成的，“不由自主”的出现在某人脑子里，这种片段引起大脑对头部疾病的反常反应。这反常的反应就好像“皮肤发痒”一样，会在受众的脑海中引起对该音乐的持续性的注意。本研究从多个角度分析“神曲”的传播特点及特征，探析“耳朵虫”效应的受众反馈，探讨“耳朵虫”效应歌曲走红的原因。通过量化与质化结合的研究方法，探究“耳朵虫”效应所呈现的正面积极效应和负面应用效果，延展其在各个领域尤其是社交媒体平台的传播行为及应用趋向。

Due to the rapid development and popularization of the Internet, all kinds of online behaviors continue to be staged, becoming eye-catching hot Internet events, focusing on the audience's attention, and even becoming a social and cultural phenomenon that shapes and affects people Daily life. The song "Tan Te" was airborne to people's lives in 2010 and was widely sung by people and called it "Brainwashing music"（"tune by heart" ）. Since then, the word "Brainwashing music" has appeared in every corner of social life. With the adaptation of CCTV's Spring Festival Gala "Wild Wolf disco" on the screen, the phenomenon of "Brainwashing music" has been paid more and more attention to by audiences and online channels. Under the frequent bombardment of "Brainwashing music" at home and abroad, this phenomenon of "Brainwashing music" has gradually evolved from a heterogeneous type of popular song into a network communication phenomenon and a popular cultural phenomenon with the participation of the whole people. As a product of today's social and cultural, media environment and audience psychological diversification, the spread and popularity of the phenomenon of "Brainwashing music" has extremely important contemporary significance and research value and deserves attention. In particular, the mysterious "ear bug" effect behind the so-called "Brainwashing music" is a blinding area in the minds of most viewers. The term "earworm" is a literal translation of the German word "Ohrwurm", which refers to a certain segment of a song or other musical composition that involuntarily and repeatedly appears in someone's brain. This segment causes the brain's abnormal reaction to head diseases. This abnormal reaction is like "itchy skin", which will cause continuous attention to the music in the audience's mind. This research analyzes the spreading characteristics and characteristics of "Brainwashing music" from multiple angles, analyzes the audience feedback of the "ear bug" effect, and explores the reasons why the "ear bug" effect song became popular. Through the combination of quantitative and qualitative research methods, explore the positive effects and negative application effects of the "earworm" effect, and extend its communication behavior and application trends in various fields, especially social media platforms.