在我国加速转型与变革的大环境下，公众的社会地位和资源分配的变化和不确定性随之加深，因此个人对于社会地位和资源有着更大地渴望。在传统价值观的影响下，努力成为了提高社会地位与获得社会资源的最有效途径。同时，随着社会经济的快速发展和消费文化的兴起，炫耀性消费逐渐成为一种获取社会地位和社会资源的重要途径。个体通过购买和展示奢侈品或高档商品来展示自己的经济实力、社会地位和成功。这种行为在一定程度上满足了个体在社会比较中的心理需求，同时也反映了社会对物质财富和外在形象的过度重视。本文旨在探究优绩主义信念这种价值观念对炫耀性消费行为产生的影响，以及两者之间的中介机制。

通过梳理过往研究提出如下假设：优绩主义信念能够正向影响炫耀性消费行为；地位需求在优绩主义信念与炫耀性消费行为之间起中介作用。本文通过三项研究验证上述假设。

研究1分为研究1A(N = 155)和研究1B(N = 138)，通过问卷法考察了优绩主义信念与炫耀性消费行为的相关关系，发现在中国和美国情境中，优绩主义信念都能够正向预测炫耀性消费行为；研究2(N = 200)通过问卷法验证了地位需求的中介作用，同时排除了心理特权的替代性解释；研究3(N = 171)通过操纵优绩主义信念，验证了优绩主义信念与炫耀性消费的因果关系，也进一步验证了地位需求的中介作用。

本研究用不同方法揭示了优绩主义信念对炫耀性消费的影响机制，丰富了有关优绩主义信念对消费行为的研究，有利于帮助人们进一步理解优绩主义信念，理性看待炫耀性消费行为。

In the context of accelerated transformation and change in our country, the changes and uncertainties in the social status and resource allocation of the public have deepened. Consequently, individuals have a greater desire for social status and resources. Influenced by traditional values, striving has become the most effective way to improve social status and acquire social resources. At the same time, with the rapid development of the economy and the emergence of a consumer culture, conspicuous consumption has gradually become an important means of obtaining social status and resources. Individuals showcase their economic strength, social status, and success by purchasing and displaying luxury goods or high-end products. To some extent, this behavior satisfies individuals' psychological needs in social comparison, while also reflecting society's excessive emphasis on material wealth and external image. This article aims to explore the influence of meritocratic beliefs on conspicuous consumption behavior and the mediating mechanisms between the two.

By reviewing previous research, the following hypotheses are proposed: meritocratic beliefs can positively influence conspicuous consumption behavior; status needs mediate the relationship between meritocratic beliefs and conspicuous consumption behavior. This article verifies these hypotheses through three studies.

Study 1 was divided into Study 1A (N = 155) and Study 1B (N = 138). Using questionnaire surveys, the relevant relationship between meritocratic beliefs and conspicuous consumption behavior was examined. It was found that in both Chinese and American contexts, meritocratic beliefs positively predicted conspicuous consumption behavior. Study 2 (N = 200) validated the mediating role of status needs through questionnaire surveys, while also excluding the alternative explanation of psychological privilege. Study 3 (N = 171) manipulated meritocratic beliefs to verify the causal relationship between meritocratic beliefs and conspicuous consumption, further confirming the mediating role of status needs.

This study uses different methods to reveal the mechanism of meritocracy beliefs on conspicuous consumption, Enriching the research on the impact of meritocracy beliefs on consumer behavior is beneficial for helping people further understand meritocracy beliefs and rationally view conspicuous consumption behavior.