媒介融合背景下，数字传播技术的发展创新了新闻报道的方式，催生了Vlog新闻、VR新闻等新闻报道新形态。其中，Vlog 新闻将 Vlog这一视频形式运用于新闻内容的生产、制作与传播，记者或者主播采用自拍的方式进行新闻报道，其第一视角的报道具有人格化特征。它融合了新闻的严肃叙事与日常生活的亲民叙事，以交互的方式引导用户走进与感知其建构的具体场景，唤起用户的情感共鸣和价值认同，从而满足用户的信息和情感需求，也因此成为主流媒体创新新闻报道方式的选择。主流媒体采用 Vlog 新闻的报道方式拉近与用户的距离，构建与用户的亲密关系，同时，借助该方式塑造具有亲和力的媒介形象，实现与用户之间的情感互动。

本文以兰德尔·柯林斯的互动仪式链理论为支撑，运用案例分析法及内容分析法，选择“央视新闻”账号在社交媒体平台发布的Vlog新闻的用户评论为研究对象，对 Vlog 新闻用户评论的内容和情感特征，以及用户与视频内容的互动过程进行分析。今日头条为用户规模第一的综合类资讯平台，2023年第一季度月度活跃用户数量达到5.09亿，且用户评论互动积极性较高。综合对比“央视新闻”账号在多个平台的Vlog新闻发布情况后，本研究最终选取今日头条平台作为研究平台。首先以“Vlog”“Vlog新闻”为关键字检索今日头条平台“央视新闻”账号的所有Vlog新闻，之后使用 Python编程抓取用户评论。在经过筛选后，共获取2020年1月1日至2022 年12月31日期间243个视频的18220条用户评论作为样本，使用BosonNLP情感词典、SnowNLP以及百度AI情感倾向分析平台对评论样本进行情感分析。

文章首先从互动前提与互动类型两个维度分析“央视新闻”账号的Vlog新闻如何满足了互动仪式的启动要素。在对Vlog新闻的视频的主题进行分类后，分析Vlog新闻用户评论的数量、关键词、情感词、情感倾向及情感值，进而研究“央视新闻”账号的Vlog新闻用户评论最终形成的互动仪式效果。

研究发现，“央视新闻”账号的Vlog 新闻围绕不同主题构筑了微观的互动情境。时事政治主题的Vlog新闻以微观的视角呈现国际局势变迁，使用户在与视频的互动中构建起关于民族的团结与认同。经济金融主体的Vlog新闻见证了扶贫攻坚的巨大成就，展示了在特殊时期各国的经济状况与复苏举措。社会民生与科教文卫主题的视频强调体验感与真实感，新冠疫情内容的Vlog 新闻在特殊时期发挥了信息传递的功能以及强大的情感抚慰作用。真实的日常影像、细腻的个体叙事使积极的情感在视频与用户之间流动，唤起用户的媒介化共情。在微观情境中，用户关注特定的焦点并发表评论，在互动中形成群体认同并获得了情感能量，最终形成了互动仪式链。

然而在互动仪式的形成过程中，“央视新闻”账号对部分Vlog新闻视频的焦点设置模糊，平台的算法对部分用户的阻隔以及对小众评论的过滤影响了互动焦点的形成。用户发表的非理性评论影响了情感能量的交流与共享，进而阻碍了互动仪式的形成。因此，本文认为央视新闻等媒体在尝试运用Vlog形式制作新闻报道时，应及时关注用户的评论反馈，在平衡情感元素与理性信息的基础上，优化其新闻生产，满足用户的资讯需求及情感需求。平台利用多样化的用户评论营造友善和谐、多元共生的社区讨论氛围，为Vlog新闻与用户的互动提供良好的平台环境，提高用户表达与互动的积极性，帮助Vlog新闻获得更好的情感互动效果。用户在观看Vlog新闻后，应区分评论中的理性表达与非理性表达，提升自身媒介素养，从而在理性的对话与互动中形成群体团结，收获情感能量。

Under the background of media convergence, the development of digital communication technology has innovated the way of news reporting, giving rise to new forms of news reporting such as Vlog news and VR news. Among them, Vlog news applies the video form of Vlog to the production, production and dissemination of news content, in which journalists or anchors use self-taping to report news, and their first-perspective reports have personalized characteristics. It combines the serious narrative of news with the personal narrative of daily life, leading users to enter and perceive the specific scenes they construct in an interactive way, evoking their emotional resonance and value recognition, thus satisfying their information and emotional needs, and thus becoming the choice of mainstream media for innovative news reporting. At the same time, the mainstream media use the Vlog news reporting method to draw closer to the users and build a close relationship with them, and at the same time, use this method to build a media image with affinity and realize the emotional interaction with the users.

This paper uses Randall Collins' interactive ritual chain theory as the support, case study method and content analysis method to select the user comments of Vlog news published by "CCTV News" account in social media platform as the research object, and analyze the content and emotional characteristics of Vlog news user comments, as well as the interaction between users and video content. We analyzed the content and emotional characteristics of Vlog news users' comments and the interaction between users and video content. The number of monthly active users reached 509 million in the first quarter of 2023, and users are more active in commenting and interacting. After comparing the Vlog news release of CCTV News account on multiple platforms, we finally chose Toutiao platform as the research platform. Firstly, we used "Vlog" and "Vlog News" as keywords to retrieve all the Vlog news of "CCTV News" account on Toutiao platform, and then used Python. Python was used to capture user comments. After screening, a total of 18,220 user comments from 243 videos from January 1, 2020 to December 31, 2022 were obtained as samples, and the samples were analyzed using BosonNLP sentiment dictionary, SnowNLP and Baidu AI sentiment analysis platform.

The article firstly analyzed how the Vlog news of CCTV News account met the initiation elements of interactive rituals from two dimensions: the premise of interaction and the type of interaction. After classifying the topics of Vlog news videos, it analyzed the number, keywords, emotion words, emotion tendency and emotion value of Vlog news users' comments, and then studied the effect of interaction rituals formed by Vlog news users' comments on the "CCTV News" account.

It was found that the Vlog news of CCTV News account constructed microscopic interactive situations around different themes. Vlogs on current affairs and politics present changes in the international situation from a microscopic perspective, enabling users to interact with the videos and build a sense of national unity and identity. Vlog news of economic and financial subjects witness the great achievements in poverty alleviation and show the economic conditions and recovery initiatives of countries in special times. Vlog news on social, cultural, educational and health topics emphasize the sense of experience and authenticity, and Vlog news on new crown epidemic content play the function of information transmission and powerful emotional soothing role in special times. Realistic daily images and delicate individual narratives enable positive emotions to flow between the videos and users, evoking mediated empathy among users. In the micro-context, users focus on specific focal points and comment on them, forming group identity and gaining emotional energy in the interaction, ultimately forming a chain of interactive rituals.

However, in the process of forming interactive rituals, the "CCTV News" account has blurred the focus of some Vlog news videos, and the platform's algorithm blocks some users and filters niche comments, which affects the formation of interactive focus. The irrational comments made by users affect the exchange and sharing of emotional energy, which in turn hinders the formation of interactive rituals. Therefore, this paper argues that when CCTV News and other media try to use the Vlog format to produce news reports, they should pay timely attention to users' commentary feedback, optimize their news production on the basis of balancing emotional elements and rational information, and satisfy users' information needs and emotional needs. The platform uses diverse user comments to create a friendly and harmonious community discussion atmosphere with multiple symbioses, providing a good platform environment for the interaction between Vlog news and users, increasing the enthusiasm of users' expression and interaction, and helping Vlog news obtain better emotional interaction effects. After watching Vlog news, users should distinguish between rational and irrational expressions in comments and improve their media literacy, so as to form group solidarity and harvest emotional energy in rational dialogue and interaction.