本文以周杰伦的粉丝群体当作研究对象，从传播学和社会学有关理论出发，主要利用参与式观察和深度访谈法等多种方法研究了粉丝群体在微博互动过程中如何建构群体的身份认同，通过对周杰伦的粉丝群体在微博虚拟社区“超话”中的打榜事件为具体案例，进行分析该事件背后粉丝的互动行为以及所投射粉丝的个体自我认同以及群体的自我认同心理。针对周杰伦粉丝群体的身份认同研究，通过对研究背景和研究理论等进行梳理，发现本文研究的方向与突破口：以周杰伦粉丝群体在微博虚拟社区“超话”打榜事件的这一具有仪式性的实践活动为案例，探究该事件背后所蕴含的群体心理以及该行为背后所投射的身份认同。在微博互动环境之下粉丝群体进行社会交往，通过实践活动与网络互动的仪式化行为中确立自我身份认同，同时进行不间断的追星行为，在追星的过程中巩固自我身份认同的标准，形成一种闭环系统，成为粉丝构建身份认同的方式。

最后，结合周杰伦粉丝群体的打榜事件，具体分析该事件对于粉丝个人、粉丝群体以及整个媒体与社会层面的影响，同时以小见大分析在整个微博互动的环境下粉丝群体在日常的具有仪式性的互动行为中以达到自我身份认同，在这种身份认同建构的过程中，粉丝群体间发展更加具有规模化、结构化，逐步发展的过程中发展成为“饭圈”文化渗透到社会生活的多领域，粉丝群体身份认同的仪式互动中，粉丝经济不断发展。与此同时类似于“坤伦”之间粉丝打榜事件也折射出数据时代粉丝进行自我身份认同的日常行为，以数据衡量实力的身份认同实践诱发粉丝群体间畸形的追星行为，需要网络部门加强对于追星行为的监管，培育健康良好的追星观念。

This article selects Jay Chou's fan group as a research sample, uses qualitative research methods of online observation and in-depth interviews, and uses relevant theories in sociology and communication to observe online how the fan group constructs the group's identity during the Weibo interaction. Based on the specific case of Jay Chou ’s fan group ’s ranking in the Weibo virtual community “chaohua”, the interactive behavior of the fans behind the event, the individual self-identification of the projected fans, and the group ’s self-identification psychology were analyzed. Through in-depth interviews to understand their views on fan identity, and to analyze the thoughts and behaviors of the fan group, further explore the identity construction of Jay Chou's fan group in Weibo interaction. Aiming at the research on Jay Chou's fan group identity, by combing the research background and research theory, I found the direction and breakthrough of this article's research: It is ceremonial to use Jay Chou's fan group to make a super-talk in the Weibo virtual community. Is a case study of the group psychology behind the incident and the identity projected behind the behavior. In the context of Weibo interaction, the fan group conducts quasi-social interaction, establishes the meaning of self-identity in the ritualized behavior of network interaction and practical activities, and uses this as a standard to continuously output idol worship psychology and behavior, and then continue to consolidate identity The standards of this form a circulatory system, which has become a way of constructing the identity of fan groups.

Finally, combined with the Jay Chou fan group's ranking event, specifically analyze the impact of the event on individual fans, the fan group, and the entire media and social level. At the same time, use small opinions to analyze the daily influence of the fan group in the entire Weibo interaction environment. In the ritual interaction to achieve self-identity, in the process of identity construction, the development of fan groups is more large-scale and structured. In the process of gradual development, it develops into a "rice circle" culture that penetrates into social life In the multi-field and ritual interaction of the fan group identity, the fan economy continues to develop. IIAt the same time, similar to the fan ranking event between "Kun Lun", it also reflects the daily behavior of self-identification of fans in the data era. The identity practice using data to measure strength induces abnormal star-chasing behavior among fan groups, which needs to be strengthened by the online department Supervision of star-chasing behaviors and fostering healthy and good star-chasing concepts.