中文题名: | 民办舞蹈培训机构经营模式探究 ——以台湾北部舞蹈教室为例 |
姓名: | |
保密级别: | 公开 |
论文语种: | 中文 |
学科代码: | 135106 |
学科专业: | |
学生类型: | 硕士 |
学位: | 艺术硕士 |
学位类型: | |
学位年度: | 2020 |
校区: | |
学院: | |
研究方向: | 舞蹈表演与管理 |
第一导师姓名: | |
第一导师单位: | |
提交日期: | 2020-05-27 |
答辩日期: | 2020-06-03 |
外文题名: | Research on the management mode of private dance training institutions ——Take the dance classroom in northern Taiwan as an example |
中文关键词: | |
外文关键词: | Civilian-run ; Dance training institutions ; Propaganda core ; Management model |
中文摘要: |
民办舞蹈培训机构,是通过提供舞蹈课程内容实现盈利的商业培训机构。其经营模式往往是由几个要素构成,其一是本类产品即舞蹈课程的提供,其二是同类竞争对手的应对,其三是优于同类竞争对手的核心竞争力的强化。对此,本研究将从以下几个章节开展讨论。 第一章,说明公办服务性质机构及民办营利性质培训机构的运营特点,在此基础上,总结了舞蹈类艺术培训机构的运营特点。第二章,以台湾民办舞蹈培训机构(当地称“舞蹈教室”)为例,通过实地调研,选定了三家舞蹈教室作为案例,由宣传核心的角度切入,归纳其经营模式。第三章,讨论经营者专业经验对舞蹈教室所产生的影响与作用,同时在台湾舞蹈培训市场的特殊环境中,思考舞蹈教室商业盈利与舞蹈价值并重的意识与可能性。 本研究最终立足于台湾舞蹈教室的舞蹈社会普及意义,并站在各舞蹈教室对自身个性化探索的角度,实现了生存与盈利的基本前提,为民办舞蹈培训机构的良性发展提供相关借鉴,推动舞蹈行业的进步与繁荣。 |
外文摘要: |
Private dance training institutions are commercial training institutions that achieve profit byproviding dance course content. Its business model is often composed of several elements. One is the provision of this class of products, that is, dance courses, the second is the response of similar competitors, and the third is the enhancement of core competitiveness that is superior to similar competitors. In this regard, this study will be discussed from the following chapters. Chapter 1 explains the operating characteristics of public service institutions and private for-profit training institutions. On this basis, it summarizes the operating characteristics of dance art training institutions. Chapter 2 takes the Taiwanese private dance training institution (locally known as "dance classroom") as an example. Through field research, three dance classrooms were selected as cases, which were cut in from the perspective of propaganda core and summarized its business model. Chapter 3 discusses the impact and effect of professional experience of managers on dance classrooms. At the same time, in the special environment of the dance training market in Taiwan, it also ponders the consciousness and possibility of commercial profit and dance value of dance classrooms. This research is ultimately based on the significance of the dance society popularization inTaiwan dance classrooms, and from the perspective of individual dance classrooms to explore their own personalization, to achieve the basic premise of survival and profitability, provide relevant reference for the healthy development of private dance training institutions, and promote The progress and prosperity of the dance industry.
|
参考文献总数: | 25 |
馆藏号: | 硕135106/20003 |
开放日期: | 2021-06-23 |