本文论述的是数字时代的交互式文本创作，对其起源、发展做了详细的论述，并通过研究发现交互与传播的本源性关系，从而得出当今交互式文本创作与网络传播的密切联系。在此基础上，用“出版”加以强调对交互式文本创作的保护，使网络传播和出版能相辅相成，为人类知识文化的传播做出数字时代应有的贡献。本文的重点是交互式文本创作的出现，直接地影响了当前出版业的创作、复制、发行、传播方式，作为符合互联网传播特征的创作方式，交互式文本创作本身即是创作又是传播，即是发布又是出版发行。首先，因为受到网络传播的影响，传统出版的道路越走越窄，而目前的数字出版又无法从网络传播的角度重新被定性，因此本文重点论述了数字时代的交互式文本创作对当前出版业带来的势不可挡的冲击，以及它将如何解决当前出版业面临的传播供求关系失衡、阅读时间流失、缺乏社会互动等问题。然后，本文从交互式文本创作的技术源头说起，认为交互式文本创作源自人机交互技术的发展，向“自然交互”发展，为的是实现互联网上创作的自主化、自然化、自由化，从而形成健康的全民个人出版。另外，本文尝试从传播学角度解释运用于互联网的交互式文本创作与网络传播的内在关系，指明交互式文本创作具有Web 2.0的“去中心化”、“集体智慧”、“长尾效应”等特征，以及交互式文本创作“对话方式”的传播方式对当前出版方式的影响，突出交互式文本创作较好的社会互动性，使出版的“公之于众”特征能在互联网的世界更加鲜活；从语言符号学角度阐述交互式文本创作的写作特征，突出文本创作是以语言书写符号为载体的传播，显示交互式文本创作所具有的语言符号传播的广泛性。最后，从交互式文本创作的优点出发，以当前互联网传播、网络出版的事实为依据，阐述它如何让当前出版走出困境的原因，以及一些目前可见的可行的方式。本文的结尾从交互式文本创作将如何融入出版的角度，对交互式文本创作的现有形式的优缺点进行分析，得出现阶段及未来的网络出版需发扬交互式文本创作的传播优势，着重加强内容监管，以构建更加自主、个人参与意识更强的网络出版新面貌的结论。

This essay focuses on the interactive writing in the digital age, making a conclusion that the interactive writing is one type of the digital creative activities, of course as the extension of the communication. On this point, the interactive writing can be regarded as the combination of the creative activities and the communication, and the combination of writing, duplicating, publishing and distributing. Firstly, this essay points out the internet interactive writing’s overwhelming impact on the current publishing, as well as how the interactive writing solving the current publishing imbalance between supply and demand, the loss of people’s reading time, the lack of social interaction and so on. Secondly, this essay agrees on this opinion that the internet interactive writing comes from the human-computer interaction, towards the “natural interaction”, in order to make a good environment of the individual publishing. And from the perspective of the communication science, this essay reveals the relationship between internet interactive writing and internet communication. Nowadays internet interactive writing owns features of Web 2.0, such as the “decentralization”, the Collective Intelligence, and the Long Tail Effect and so on, and it has a strong influence on the publishing. Further more, from the perspective of the semiotics of communication, this essay points out the writing features of the internet interactive writing, to highlight the writing’s widespread popularity in the creative activities. Thirdly, now that the internet interactive writing is more and more popular, and the business models of publishing and distributing appear, the current publishing can be able to benefit from these models, which are the advantages of the interactive writing.At last, from the perspective of the internet interactive writing integrated into publishing, analyzing the advantages and disadvantages of the existing forms of the internet interactive writing, this essay makes a conclusion that the online publishing should be developed in terms of the internet communication features of the internet interactive writing, and the internet interactive writing content supervision should be enhanced, in order to build a new kind of online publishing with a strong individual participation sense in the near future.