2005年《超级女声》的面市，引发了国内电视观众的强烈追捧，其“想唱就唱”的口号和开放的参赛规则更是吸引了众多有梦想的年轻选手，这是国内电视节目培养“偶像”的雏形方式。随着互联网在国内的发展和国内电视节目制作水平的不断提高，各大网络平台开始探索一种新的“偶像”打造方式，即“养成系”偶像。借助强大的时代背景和国内娱乐产业的火热现状，“偶像养成类综艺”应运而生，这是新时代下传统选秀类综艺升级换代的产物，代表作品包括爱奇艺的“青春有你”系列和腾讯视频的“创造营”系列。

“青春有你”系列和“创造营”系列都属于“外来户”，其版权都来自于韩国的《produce101》。节目第一季的模式和内容完全复刻韩国的《produce101》，但随着节目第二季、第三季的播出，国内的偶像养成类节目在本土化方面呈现出了新的尝试，借助中国电视市场原有的“偶像基因”，在节目内容与制作、节目传播、节目营销等方面进行了探索创新，实现了从海外引入到中国制造的本土化改造。

本文中，笔者以国内偶像养成类综艺节目，尤其是以“青春有你”系列和“创造营”系列为研究对象，对该节目类型从国外的版权引入到本土化的探索进行了梳理和研究，具体分析了节目的内容与制作、节目的传播与营销等方面的本土化探索，也对该类型节目在引起粉丝群体狂欢背后所出现的实质性问题进行了思考与反思，提出解决思路，旨在为节目的制作人员提供建议和思考，促进该类型节目在中国本土的持续发展，进而完善电视节目生态圈。

In 2005, the talent show "Super Girl" created by Hunan Satellite TV was strongly sought after by domestic TV audiences as soon as it was broadcast. Its slogan of "sing if you want" and open competition rules attracted many young contestants with dreams, which was the prototype way for domestic TV programs to cultivate "idols". With the development of the Internet in China and the continuous improvement of the production level of domestic TV programs, major network platforms have begun to explore a new way to create "idols", that is, "cultivating" idols. With the strong historical background and the hot current situation of the domestic entertainment industry, "Idol Cultivation Variety Show" came into being, which is the upgrading product of the traditional talent show variety show in the new era. The representative works include iQIYI's "Youth Have You" series and Tencent Video's "Creation Camp" series.

Both the "Youth with You" series and the "Creative Camp" series belong to "Outdoor" and are copyrighted by Produce101 in South Korea. Show the mode and content of our the first season of South Korea "produce101", but as the programs broadcast in the second quarter, third quarter, domestic idol to develop programs in terms of localization revealed a new try, with the help of a Chinese television market original "idol", the program content and the production, dissemination and marketing program explores the innovation, It has realized the localization transformation from overseas introduction to Chinese manufacture.

In this article, based on domestic idol forming type variety show, especially with "youth with you" series "create camp" series as the research object, the copyright of the program type from abroad were introduced in the localization of exploration and study of the specific analysis of the program and the content of the production, transmission and marketing localization, In addition, this paper analyzes and reflects on the substantive problems behind the carnival caused by the fans of domestic idol cultivation variety shows, and puts forward solutions, aiming to provide suggestions and thinking for the producers of the programs, promote the benign development of idol cultivation variety shows in China, and then improve the ecological circle of TV programs.