近年来社会治理成为了我国政府和社会的热门话题，行为公共政策这一领域的出现为社会治理难题提供了新的解决思路。“中国式过马路”现象屡禁不止，说明已有研究缺乏违章治理政策对行人产生合规行为的深层影响探究。本文梳理并分类了北京市治理行人违章过街的众多政策工具，并采用倾向得分匹配方法对曝光和劝诫政策对行人合规行为的深层改变效果加以评估。本文发现，两类政策对行人的长期安全意识提升有正向作用，且事前劝诫比事后曝光效果更明显。

In recent years, social governance has become a hot topic in our government and society. The emergence of the field of behavioral public policy has provided new solutions to the problems of social governance. The phenomenon of "Chinese-style road crossing" has been repeatedly banned, which shows that there is a lack of research on the deep-seated influence of the policy on pedestrians' compliance behavior. This research sorts out and categorizes policy tools for keeping pedestrians obeying traffic rules, and evaluate the deep effect of exposure policies and exhort policies on the compliance behavior of pedestrians with the method of Propensity Score Matching. This research finds that both types of policies have a positive effect on pedestrians' long-term safety awareness, and exhort policies is more effective than exposure policies.