随着互联网的快速发展，各大时尚杂志相继推出官方网络平台供感兴趣的读者线上浏览实时更新的文章。因其贴近生活的选材和娱乐性，时尚报道自创刊以来就吸引了大量忠实读者，具有较大影响力。本文旨在比较分析以女性、男性为受众的英语网络时尚报道的文体特点.该研究与已有的国内外研究相比有较大突破，在研究对象的选择上考虑到了目前已有研究的缺失。此外，选择以不同性别为受众的文本作为语料具有一定的社会意义。 本研究从《时尚》（Cosmopolitan）和《时尚先生》（Esquire）官方网站“STYLE”专栏中各选取了30篇报道构建语料库（WFA和MFA），从题目建构、词汇运用、句子结构以及篇章结构四个方面进行文体特征分析，并进行比较研究。通过比较分析，Cosmopolitan和Esquire的时尚报道在文体特征上的相似性和主要差异各有6处。其中，相似性包括题目建构的形式、词长、高频词的特征、特殊类型词的运用、并列连接词的使用频率，以及主动句的使用频率；两者在文体特征方面的差异包括人称代词的使用、外来词的使用、句长、从属连接词的使用频率、篇章长度，以及人称指称的使用。虽然两者都体现出非正式的文体特征以及对以不同性别为受众的强调，以男性为受众的时尚报道倾向于使用更复杂和细节化的语言。

With rapid development of the Internet, multiple mainstream fashion magazines have launched their official online platforms for the readers who are interested in browsing real-time updated articles. Fashion magazines have attracted a large number of loyal readers by their high-quality and entertaining articles. The present thesis aims to compare and analyze the stylistic features of English online fashion articles with certain gender targets. With regard to the previous domestic and foreign studies, this thesis has theoretical significance to fill the current gap. Moreover, the selection of subject and samples targeting genders has certain social significance. In this study, two corpora WFA and MFA are constructed based on 30 articles selected from the "STYLE" column of Cosmopolitan and 30 articles form Esquire to analyze the stylistic features from four aspects: title construction, lexical level, syntactic level, and textual level. Through comparative analysis, there are 6 similarities and 6 major differences. The stylistic similarities of fashion articles in Cosmopolitan and Esquire include the form of title construction, word length, the characteristics of high frequency words, words with special forms, coordinators, and the frequency of active voice. There are differences on the lexical, syntactical, and textual level including the application of personal pronouns, loan words, sentence length, frequency of subordinators, length of text, and usage of personal reference. While both women’s and men’s fashion articles are casual and informal with emphasis on their targeted gender, the language in MFA tend to be more complicated and detailed.