随着经济全球化的进一步加深，很多跨国食品企业、快餐企业、大型超市等纷纷涌入中国市场，并且创造了新的食品环境。以前没有的高糖，高脂肪，高盐等预包装食品稳步进入中国人的饮食中，成为历史悠久的传统饮食方式被改变的重要原因之一。 全球化一方面减少饥饿和传染疾病，大大提高了人们的生活水平，而另一方面也成为导致中国的肥胖率急剧上升的原因之一。据报道，2014年中国有4600万成人过于“肥胖”，3亿人体重“超重”，中国成为世界第二大肥胖问题国家，仅次于美国。目前消费市场上的在售食品，其定价与市场策略就是全球化背景下跨国食品企业营销策略的结果。食品企业通过迷人的广告，增加食品的分量与“买一送一”的优惠促销极力为消费者创造“多吃”、“多在外面吃”的食品环境。本论文的目的就是让更多的人了解到跨国食品企业的营销策略带来的健康与环境问题，并解释其对中国饮食结构变化的影响。最后，文章对如何利用媒体与食品营销策略这两种比较有效的方式来改善人类和地球的健康提出了具体的建议。

Free trade, economic growth, and urbanization are the 3 main forces of globalization; they have lifted millions of people out of poverty, defeated hunger and eliminated numerous diseases. Along with elevating people’s wealth and improving their quality of life it has ultimately increased their waistlines. Globalization has brought a multi-billion dollar western fast food industry to China, this growing love, which only a decade ago was considered absolutely foreign to China has now resulted in a high-fat and high-sugar diet. These foods which are often processed and pre-packed has led to over 300 million Chinese people becoming affected by obesity, diabetes and heart disease, making China, the world’s second most obese nation after the United States. It is not only affecting China’s health, but this drastic shift towards a huge meat consumption diet has had a massive negative impact on the environment. This diet requires an enormous amount of resources, land and water to feed China’s 1.3 billion people. Therefore it has in turn had a drastic effect on all of us as well. But how did globalization cause this rapid shift from traditional Chinese diets to foreign western food preferences? With an ever increasing wealth margin, price changes on certain foods and easy access to convenient stores and fast food chains, people often forget about another important cause which is “food marketing”. It targets us through every aspect of our lives, promoting unhealthy foods and bigger portions. The food industry spends nearly $2 billion dollars annually to market pre-packed fast foods to children, changing their food preferences and affecting their life's from an early age. If only we could utilize the same techniques that the food industry meticulously uses to promote healthy food and lifestyle, this would lead to a much more healthy and happy future for China’s population, which would also have a positive impact on China’s environment as well.