本文在分析江苏影视内容产业发展的核心竞争力体现在新闻宣传、综艺创新、精品生产、产业经营等方面的基础上，立足于江苏省广播电视总台在影视内容产业方面十多年来的发展足迹，探寻江苏影视内容产业发展的现状，阐述“江苏广电现象”和“江苏广电速度”， 对总台产业化症结与战略进行了分析和研究，并对远景的规划做一个前瞻性的探索。本文的主要结论是：1、为了使总台新闻宣传工作继续走在全国省级广电前列，就要从内容、形式、手段，传播渠道、体制机制等方面持续推进新闻宣传创新升级，确保圆满完成各项宣传任务，不断提高舆论引导水平。全媒体整合传播是广电媒体发展的趋势。2、以江苏省广播电视总台的相关综艺娱乐节目为主要案例作为解析的要点，从专业化、区域化、融合化三个层面来阐述综艺节目的创新与未来发展趋势。3、以总台打造出的精品电视剧、精品纪录片分析阐述总台所创造出的“江苏广电现象”，来自于以精品战略推动广电传媒的整体升级，来自于打造影视内容业“率先全国”的目标，来自于品牌建设和自有版权。4、剖析中国广播电视产业化的政策背景和运营现状，以蓝海集团为个案研究，阐析总台所创造的“江苏广电速度”，分析总台所打造的一个包括上游影视基地，中游影视制作，下游院线、发行和包括延伸、经纪在内的影视娱乐内容全产业链。5、提出广播电视产业化的症结所在，阐述体制和机制是桎梏总台未来发展的两个关键词。对总台的产业化战略提出思考，建立科学管理体制，建立规范的激励约束机制，建立产业发展体系，探索制播分离模式，增强舆论引导力、品牌竞争力、文化创新力和持续发展力。

This paper is based on the analysis of the nucleus competitive edge of the development of Jiangsu film and TV content industry which is demonstrated on news publicity, variety show innovation, top-notch works production and industry management, is established on the track of development of film and TV content industry of Jiangsu Broadcasting Corporation in the past ten-odd years, explores the current situation of Jiangsu film and TV content industry development, depicts “Jiangsu Broadcasting Corporation Phenomenon” and “Jiangsu Broadcasting Corporation Speed”, analyzes and studies the sticking points and strategy of industrialization of corporation, and makes a foresighted probe into the prospect planning.This paper concludes: 1.in order to keep the publicity work of Jiangsu Broadcasting Corporation rank the first among provincial broadcasting corporations nationwide, it is necessary to keep promoting the innovation and upgrade of news publicity in the aspects of content, form, means, channels of communication, organization and mechanism, ensure accomplishment of a variety of missions of publicity, and improve the guiding level of public opinion in a continuous manner. Integrated communication of all the media is the trend of development of broadcasting media. 2.use relevant variety shows of Jiangsu Broadcasting Corporation as key points of case study, and depict the innovation and future development trend variety show at three levels which are specialization, regionalization and integration. 3.analyze top-notch TV serials and newsreels produced by Jiangsu Broadcasting Corporation to explicate that “Jiangsu Broadcasting Corporation phenomenon” stems from the holistic upgrade of broadcasting media promoted by top-notch works strategy, the goal of “leading the nation” in film and TV content industry, and brand building and private copyright. 4.dissect the policy background and current situation of operation of the industrialization of broadcasting and TV in China, use Blue Sea Group for case study, explicate Jiangsu Broadcasting Corporation-made “Jiangsu Broadcasting Corporation Speed”, analyze the complete chain of film and TV recreation content industry including film and TV bases at higher level, film and TV production at intermediate level, cinema and circulation at lower level, and extension and brokage. 5.indicate the sticking points of the broadcasting and TV industrialization, and explain that system and mechanism are two key words confining the future development of Corporation. Give a consideration to the industrialization strategy of Corporation, establish a scientific system of management, set up normative mechanism of encouragement and limitation, build a system of industry development, explore the mode of separate producing and broadcasting, and strengthen the guiding power of public opinion, competitive edge of brand, cultural innovation and sustained development.