照明工程行业是典型的以技术、资金密集型为主的行业。由于当前我国城市化进程处于加快发展趋势，并且近年来居民生活水平在不断提高，照明工程行业发展前景良好，发展速度快，能够营造出五彩缤纷、光彩夺目的夜景，甚至已经成为许多城市绚丽的代名词和象征。但是在照明工程行业的生产规模快速扩张、市场竞争更加剧烈、技术迭代速度增加等情况出现后，照明工程企业的持续性发展正面临重大难题，要求照明企业对竞争战略发展进行调整。

本文以H照明工程公司竞争战略为研究对象，首先通过文献研究法梳理了公司竞争战略相关研究，明确研究具体框架和内容，通过PEST方法具体分析H照明工程公司竞争发展的外部环境，并通过要素分析得到H照明工程公司竞争发展的条件支持情况，通过关键因素指标权重分析的结果，由专家来对H照明工程公司市场竞争战略要素权重进行打分，而且以各位专家对当前行业状况和当前公司的实际情况为主要评分标准，借助关键因素法和QSPM矩阵得到差异化战略的吸引力总分STAS值最高，H照明工程公司差异化市场竞争战略实施包括产品差异化、服务差异化、创新驱动力、品牌差异化等措施，按照组织、制度和技术等维度提出保障措施。

Lighting engineering industry is a new industry, which is a typical technology intensive and capital intensive industry. With the acceleration of urbanization and the improvement of residents' living standards in china, the lighting engineering industry has been developing rapidly in recent years. The colorful and colorful night scenes have become the colorful business cards and symbols of cities. With the rapid growth of the lighting engineering industry, intensified market competition, rapid technology iteration and other situations, the development environment of lighting engineering enterprises is facing significant changes, which puts forward new requirements for the development of enterprise competitive strategies.

This paper takes the competitive strategy of H Lighting Engineering Company as the research object. First, it combs the relevant research on the company's competitive strategy through literature research, clarifies the specific framework and content of the research, specifically analyzes the external environment of H Lighting Engineering Company's competitive development through PEST method, and obtains the conditions and support for H Lighting Engineering Company's competitive development through factor analysis, Experts will score the weight of market competition strategy elements of H Lighting Engineering Company, and take the current industry situation and the current company's actual situation as the main scoring criteria. With the Help of the key factor method and QSPM matrix, the total attractive score of differentiation strategy is the highest STAS value. The implementation of differentiation market competition strategy of H Lighting Engineering Company includes product differentiation, service differentiation, innovation driving force Measures such as brand differentiation are proposed according to organizational, institutional and technical dimensions.