惩罚性赔偿有着补偿损失、惩罚侵权、激励维权等作用。商标侵权惩罚性 赔偿制度自 2014 年新《商标法》引入以来一直受到各方关注，随后的《著作 权法》和《专利法》草案也相继引入了惩罚性赔偿制度，旨在加大知识产权领 域的保护力。然而商标侵权惩罚性赔偿制度实行至今却少有相关司法判例，良 法的意义在于实施，商标侵权惩罚性赔偿制度存在着立法条款设计不明确、计 算基数难确定、举证难度大等问题，给具体适用造成了困境。本文旨在通过细 化“恶意”“情节严重”的标准，打破计算基数顺位，完善举证方式，增加商 标侵权惩罚性赔偿的可操作性，从而进一步推动商标权的保护。

Punitive damages have the functions of compensating loss, restraining infringement and encouraging rights protection. Since the introduction of The New Trademark Law in 2014, the punitive compensation system for trademark infringement has been widely concerned. The Copyright Law and The Draft Patent Law have also introduced the punitive compensation system in succession, aiming to enhance the protection of intellectual property. However, there are few relevant judicial precedents even the punitive compensation system for trademark infringement has been implemented so far. The significance of the good law lies in the implementation. The punitive compensation system for trademark infringement has some problems, such as unclear design of legislative provisions, difficult to determine the base of calculation, and difficult to provide evidence, which cause troubles to the specific implemetation. This paper aims to further promote the protection of trademark rights by refining the calculation base, improving the way of proof and increasing the operability of punitive damages for trademark infringement through the standard of ‘malicious’ and ‘serious circumstances’.