随着中国在国际舞台上的影响力与日俱增,海外民众对中华文化的认知需求也日益高涨。以YouTube为代表的海外视频自媒体平台的蓬勃发展,为中华文化的海外传播开辟了更为广阔的途径。

       本文以《国际中文教育用中国文化和国情教学参考框架》为参考，选取其中的“社会生活及当代中国”节点，围绕其下属的科技、经济、出行、消费四个维度在YouTube展开调查并搜集相关视频样例，探讨中华文化在海外传播的现状。本文采用案例分析法，针对每个维度分别选取了20个视频对其传播内容、传播方式和传播效果展开分析，得到了传播内容、方式以及视频投放方面的启示，期望为中华文化利用海外自媒体传播提供相关建议。

As China's influence abroad continues to grow, the demand for understanding Chinese culture overseas is also increasing. The rise of overseas video self-media, led by YouTube, has provided more ways for Chinese culture to "go global."

This article takes "The Reference Framework for Teaching Chinese Culture and National Conditions in International Chinese Education" as a reference, selects the "Social Life and Contemporary China" node from it, and investigates and collects related video examples on YouTube around its four dimensions of science and technology, economy, travel, and consumption to discuss the current situation of the dissemination of Chinese culture overseas. This paper uses the case study method, selects 20 videos for each dimension to analyze the content, methods, and effects of communication, and obtains insights into the content, methods, and video placement, hoping to provide relevant suggestions for the dissemination of Chinese culture through overseas self-media.