本文梳理了短视频在国内外的发展历程，短视频在移动互联网中受到经济条 件、政策条件以及技术条件的影响而逐渐异军突起。总结并分析了短视频目前流 量变现的三种模式，即广告变现、直播变现以及商业产品变现。又以抖音短视频 为例，总结出抖音 APP 基础的流量变现的五种手段，即 feed 流广告变现、DOU+ 速推、电商导流、直播分成以及抖音挑战赛五种。并且针对抖音短视频商业化存 在的内容同质化严重，流量转化的天花板效应难以突破以及高粘性用户需高成本 投入等问题进行分析，并结合其发展的成功经验，以期为以抖音为代表的短视频 平台在内容生产和商业变现中提供参考借鉴。

This paper reviews the development process of short video at home and abroad. Short video has gradually risen to prominence due to the influence of economic conditions, policy conditions and technical conditions in the mobile Internet.This paper summarizes and analyzes three current flow realization modes of short video, namely advertising realization, live broadcasting realization and commercial product realization.Take the example of video, the paper also summarizes five methods for the realization of the flow based on the APP, namely feed flow advertising realization, DOU+ speed promotion, e-commerce diversion, live broadcasting and the five methods of the challenge.And aiming at the existence of commercialization trill short video content homogeneity serious, flow into the ceiling effect is difficult to breakthrough and high viscosity users need to analysis the problem such as high costs, and combining the successful experience of its development, in order to represented by trill short video platform in the content in the production and business cash to provide a reference.