随着互联网发展趋势和大数据应用的普及，中国的咨询产业也进入到一个崭新的发展阶段。咨询产业不再仅仅应用于大型跨国公司或政府机构团体，而且被越来越多的中小型企业作为公司战略或产品策略制定的依据和参考。咨询业在中国的飞速发展，以及极具潜力的咨询需求市场，吸引了众多的跨国咨询公司加入，一批国际知名咨询公司如麦肯锡、波士顿、Comscore先后在国内设立了分支机构。虽然国外咨询公司的发展较国内更为成熟，但由于进入中国市场的方式和产品战略选择的不同，也决定了他们是否可以在中国市场取得成功。本文以跨国咨询公司的H产品为实际案例，在文献研究和实际调研相结合的基础上，力求在对互联网咨询业发展轨迹了解的基础上，结合相应的竞争对手情况，多维度对E公司进行了全方位的分析和相应对策的提出，力求针对H产品在中国的产品策略提出优化建议。文章共分为四个部分：第一部分论述了文章的选题背景和选题意义，对中国互联网咨询行业及相应企业的发展历程进行梳理，并列举了目前国内互联网咨询企业的现状。第二部分对目前中国互联网咨询行业及企业的现状进行描述，并对客户的实际需求和目前产品实现程度进行比对，分析国内行业内互联网咨询产品面临的机遇和挑战。第三部分针对跨国咨询公司E公司进行背景分析，强调H产品产生及存在的背景。针对H产品进入中国后面临的机遇和挑战进行系统的分析，同时针对H产品在公司内部拥有的优秀资源，以及进入中国后面临的艰难生存环境进行阐述。第四部分将H产品在中国的营销策略进行描述和分析，包括进入中国市场后出现的不利因素和错误决策，主要从目标市场的选择、产品的定位、产品策略、价格策略等角度针对于该产品的营销策略进行系统性的探讨，提出更为可行的营销策略，使之更适应中国市场特色，从而为其打开中国市场奠定坚实基础。

Nodaway for the rapidly development trend of China's economy, a number of multinational companies has attracted to locate in China, would like to seize the Chinese consumer market. With the popularization of the Internet and the big data, China's consulting industry has entered into a new stage of development. The rapidly developed Chinese consulting industry, and the great potential of the consulting demand market, has attracted many multinational consulting firms to join in, the industry faces increasingly fierce competition, McKinsey, Boston, Comscore and a number of internationally renowned consulting companies has set up a branch in the country. Although foreign consulting companies to develop more mature than the domestic, the strategy to enter China is different, indirectly determines the internationally renowned consulting firm whether in China achieved its success in overseas markets.In this paper, I will show some actual cases of the product H which belongs an oversea consulting firm. By the combination of the method based on the literature research and practical research, aimed at the development trajectory of the industry on the basis of understanding, combined with the corresponding competitor, the multiple dimensions of the company E conducted a comprehensive analysis and proposed countermeasures, and strive to optimize the products H in product strategy.The article is divided into four parts:The first part discusses the background and significance of the article topic, China's Internet industry and the corresponding consulting business development process to sort out, and lists the current status of the domestic Internet consulting firm, then explains the structure and framework of research methods.The second part is the current status of China's Internet industry and corporate advisory described, the customer's needs and to achieve the degree of current products to compare, analyze the opportunities and challenges in the domestic industry facing the outside consulting products.The third part for the multinational consulting firm E's background analysis, emphasizing the presence of H product generation and background, as well as companies try to recover for the desired properties of the product.The last part: Describe and analyze the marketing strategy of product H in China, including the adverse factors and not right decisions after entering the Chinese market, mainly in terms of target market, product positioning, product strategy, pricing strategy for the product in the marketing strategy to explore the system, which seeks to improve the product H‘s marketing strategy to make it more suitable for the Chinese market characteristics, which can be the foundation in the Chinese market.