女性医护群体作为抗击新冠疫情的主力军，在近年来重新回归大众的关注视野并日益受到重视。主流媒体在对女性医护进行大量报道与褒奖的同时，也隐含着对女性医护群体认知态度的偏差与报道手法的不足，引起公众的广泛讨论与思考。《中国妇女报》作为我国唯一的女性主流大报，具有显著的影响力和权威性，其塑造出的女性医护媒介形象既影响着公众对女性医护群体的理解和态度，也作用于女性医护的自身认知和职业定位。因此，探讨《中国妇女报》在塑造女性医护形象时所呈现的生产逻辑和话语特征兼具深刻的理论与实践意义。

在广泛的时间跨度中回顾传播内容是审视时代发展与观念变迁的重要手段。本文选取2000年至2022年期间《中国妇女报》有关女性医护群体的报道为研究样本，以新闻框架理论为基础，对女性医护媒介形象的呈现特征进行深入研究。在总结女性医护媒介形象的形成特征与演变方向的基础上，分析其形成原因与意义，探讨形象建构中存在的问题，并对改进策略和优化路径两方面提出建议。

研究从女性医护报道内容切入，结合三层次框架视角展开分析。《中国妇女报》对于女性医护形象建构主要采用了高度正面化的议题框架、模式化的叙事框架以及情感色彩丰富的修辞框架。其中，对女性医护的关注在非典和新冠期间最为突出，报道议题围绕女性医护的职业内容展开，多采用通讯体裁进行呈现；报道立场的正面色彩浓厚，着重描绘医护的个人形象特征；标题及正文中高频出现的词语呈现出赞扬褒奖的感情倾向。

在对相关新闻报道有一个整体、宏观的把握和了解后，本文总结了《中国妇女报》中所呈现出的女性医护形象特征。围绕医护职业共有的利他性，塑造出类型化的人物角色，关注女性医护如何平衡职业责任与家庭责任，对女性的性别特质加以重点塑造。同时，女性医护媒介形象呈现出人物形象更加立体化、塑造角度更加多元化、性别气质更加主体化的变化趋势。

基于以上发现，从社会政策、媒介属性及女性医护自身等三个方面分析了《中国妇女报》中女性医护媒介形象的构成原因，并相对应的总结出该塑造结果的意义。同时，《中国妇女报》在报道中仍存在问题，如对女性医护传统性别角色的过度刻画、报道模式固化以及对奉献精神的刻意放大等，并针对以上问题提出了相应的解决策略，对优化女性医护媒介形象建构的发展路径提出建议。

As the main force in the fight against the novel coronavirus epidemic, female medical groups have returned to the public's attention and received increasing attention in recent years. While the mainstream media reported and praised a lot of female medical care, it also implied the deviation of cognitive attitude and reporting methods towards female medical care groups, which caused extensive public discussion and reflection.As the only mainstream female newspaper in China, China Women's News has significant influence and authority. The image of female medical media created by it not only affects the public's understanding and attitude towards female medical groups, but also influences the self-cognition and career orientation of female medical care.Therefore, it is of profound theoretical and practical significance to explore the production logic and discourse characteristics of China Women's News in shaping the image of female medical care.

Reviewing the content of communication in a wide time span is an important means to examine the development of The Times and the change of ideas. This paper selects the reports about female medical groups in China Women's News from 2000 to 2022 as research samples, and based on the news framework theory, conducts an in-depth study on the presentation characteristics of female medical media images. On the basis of summarizing the formation characteristics and evolution direction of female medical media image, this paper analyzes its formation reasons and significance, probes into the problems existing in image construction, and puts forward suggestions for improvement strategies and optimization paths.

The research starts from the content of female medical reports and analyzes it from the perspective of three-level framework. China Women's News mainly adopts highly positive issue frame, stereotyped narrative frame and emotional rhetoric frame to construct female medical image. Among them, the focus on female medical care was the most prominent during SARS and COVID-19. The topics of the reports focused on the professional content of female medical care and were mostly presented in communication genres. The position of the report is full of positive colors, focusing on depicting the personal image characteristics of medical care; The words frequently appearing in the title and text show the emotional tendency of praise and praise.

After an overall and macroscopic understanding of related news reports, this paper summarizes the image features of female medical care in China Women's News. Based on the altruism shared by the medical profession, this paper creates a typified role, focuses on how to balance the professional responsibility and family responsibility for female medical care, and focuses on shaping the gender characteristics of women. At the same time, the image of female medical media shows the changing trend of more three-dimensional character image, more diversified shaping Angle and more subjective gender temperament.

Based on the above findings, this paper analyzes the reasons for the formation of the image of female medical media in China Women's News from three aspects: social policy, media attributes and female medical care itself, and summarizes the corresponding significance of the shaping results. At the same time, China Women's News still has some problems in its reporting, such as over-portrayal of traditional gender roles in female medical care, solidified reporting mode and deliberate amplification of dedication, etc. It also puts forward corresponding solutions to the above problems and puts forward suggestions on the development path of optimizing the image construction of female medical media.