中文题名: | 韩国Netflix用户的OTT内容推荐用户体验分析研究 |
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保密级别: | 公开 |
论文语种: | chi |
学科代码: | 050304 |
学科专业: | |
学生类型: | 学士 |
学位: | 文学学士 |
学位年度: | 2023 |
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提交日期: | 2023-06-13 |
答辩日期: | 2023-05-16 |
外文题名: | 无 |
中文关键词: | |
外文关键词: | |
中文摘要: |
本研究旨在通过采访OTT服务中的代表服务Netflix的用户体验,找出算法可能错过的问题。研究对象选定了符合事先规定标准的10人。研究结果表明,对Netflix提供的内容推荐存在否定意见,需要改善主页的接口、推荐的依据、内容评价方式。该研究期待在日益激烈的OTT服务竞争中,有助于改善用户体验。 |
外文摘要: |
The purpose of this study is to identify the problems that the algorithm may overlook by interviewing users of Netflix, a representative OTT service. Ten subjects who met predetermined criteria were selected for the study. The results of the study indicate that there are negative opinions regarding the content recommendations provided by Netflix, and improvements are needed for the interface of the homepage, the basis of recommendations, and the evaluation of content. This study is expected to help improve user experience amid the increasing competition of OTT services. |
参考文献总数: | 17 |
插图总数: | 6 |
插表总数: | 2 |
馆藏号: | 本050304/23055 |
开放日期: | 2024-06-12 |