随着互联网技术的不断发展，网络社交平台在粉丝文化及行为中占据的位置也越来越重要。但由于粉丝话语权提升、粉丝低龄化趋势明显、平台商家受利益驱动引导追星方式及舆论变化等原因，明星的负面热搜、话题等舆情对于明星的商业资源、大众印象及粉丝情况的影响也逐渐增强。

娱乐圈对于明星相关的舆论节奏、舆论方向引导现象长期存在，可以想见，其背后已经形成了一套“舆情定制”流水线。“肖战事件”中，这一现象尤为突出。

论文以热点话题“肖战事件”为引子，以网络传播相关理论为基点，通过问卷调查、数据分析等方法，建立了明星负面舆情生产运作机制模型。在此基础上，进一步探讨了明星负面舆情的生产及运作机制，为减少污名化事件，进一步完善互联网管理体制，营造和谐的网络氛围，维护青少年身心健康提供切实的参考。

目前，已有的研究均侧重于研究粉丝行为、粉丝文化及影响，对明星负面舆情相关的内容探讨、研究较少。因此，本文决定以热点话题“肖战事件”为引子，探讨明星负面舆情的生产及运作机制，为减少污名化事件，进一步完善互联网管理体制，营造和谐的网络氛围，维护青少年身心健康提供切实的参考。

经过文献查阅与理论学习后，笔者决定以网络传播相关理论为基点，通过问卷调查、数据分析等方法来摸索、探讨明星负面舆情生产运作机制，并从各个环节提出建议，加以管控。

通过一系列分析研究，最终顺利建立了明星负面舆情生产运作机制模型，也从各个环节、各个主体入手，提供了相关的建议，来减少、避免“网络暴力”，净化网络环境。

The online social platform plays an increasingly important role in fan culture and behavior.However, due to the promotion of fans' right to speak, the obvious trend of younger fans, the profit-driven way for platform merchants to guide idolize and the change of public opinion, the negative hot search and topic of stars have gradually increased their influence on the commercial resources, public impression and fans' situation of stars.

The phenomenon of leading the rhythm and direction of public opinion related to stars in the entertainment industry has existed for a long time. It is conceivable that a set of "customized public opinion" assembly line has been formed behind it. This phenomenon is particularly prominent in "Xiao Zhan's event".

This paper takes the hot topic "Xiao Zhan's event" as the introduction, and establishes the production and operation mechanism of stars' negative public opinion by means of questionnaire survey and data analysis. On this basis, it discusses the production and operation mechanism of star negative public opinion in order to provide practical reference for reducing stigmatization incidents, further improving the Internet management system,creating a harmonious network atmosphere, and maintaining adolescents' physical and mental health.