随着 5G、云计算等新兴技术的迅速发展，同时加上疫情对人们消费习惯的影响，受到前所未有的冲击影响的传统零售企业正加速向数字化转型方向改革。随着此项改革的不断进行，深化对数字化转型对零售企业财务表现影响机制的研究，无疑具有至关重要的意义，尤其是在当前商业环境日益强调技术革新与经济效率的背景下。

  本文首先对数字化转型与财务绩效关联性领域既有文献进行系统的回顾与整合，旨在奠定研究基石。继而，本文介绍了数字化转型这一核心概念，以及与之相关的利益主体等理论架构，为后续探讨构筑坚实的理论支撑。继上述文献综述之后，本论文构建了一个核心假设，即：数字化转型举措在零售企业的实施，对提升其财务绩效展现出显著的正向驱动效应。然后，本文对样本企业数据进行了回归模型设计、机制分析以及异质性和稳健性的检验，得到了相似的结论：在零售行业内，采取并落实数字化转型战略对改善企业财务绩效具有积极推动的作用。最后，本文根据上述实证所得到的研究结果，从企业、社会以及政府多角度对零售企业的数字化转型改革提出有效建议，同时指出了文章的不足之处并展望未来。

   With the speedy development of emerging technologies such as 5G  and cloud computing, as well as the impact of the epidemic on people's  consumption habits, traditional retail enterprises that have been  affected by unprecedented shocks are accelerating their transformation  in the direction of digital transformation. As this reform continues, it is  undoubtedly of crucial significance to deepen the research on the impact mechanism of digital transformation on the financial performance of retail enterprises, especially in the context of the current business environment with an increasing emphasis on technological innovation and economic efficiency.

  This paper first systematically reviews and integrates the existing literature in the field of correlation between digital transformation and financial performance, aiming to lay a foundation for research.Then, this paper introduces the core concept of digital transformation and the theoretical framework of related stakeholders, so as to build a solid theoretical support for subsequent discussions.Following the above literature review, this paper constructs a core hypothesis, that is, the implementation of digital transformation initiatives in retail enterprises shows a significant positive driving effect on improving their financial performance. Then, this paper conducts regression model design,mechanism analysis, and heterogeneity and robustness test on the sample enterprise data, and obtains a similar conclusion: in the retail industry, the adoption and implementation of digital transformation strategies have a positive role in improving the financial performance of enterprises.Finally, based on the research results obtained from the above empirical evidence, this paper puts forward effective suggestions for the digital transformation reform of retail enterprises from the viewpoints of enterprises, society and government, and points out the shortcomings of the paper and looks forward to the future.