‘Liao Zhai Zhi Yi’ was to warn the public to stay away from evil. Pu had a unique way to create artistic impressions of merchants. Apart from ordinary merchants. Each was well-defined, but the most outstanding feature was that the merchants incorporate the Confucian’s thinking into their trading standards. They gained profit ethnically and performed good deeds. This makes ‘gaining profit’ and ‘humanity’ running side by side. From analysing the merchant stories, we can conclude that Pu encouraged the concept of incorporating Confucian ideas into the trading standards.